¡Hola! My name is
Gabriela vega
I’m an seasoned marketer, communications consultant, and designer.
Thanks for visiting my page!
Core strengths
Marketing Strategy & Execution
Content Creation & Storytelling
Brand Development & Identity
UX/UI Design
Communications Planning
Cross-Functional Collaboration
Team Leadership & Mentoring
Social Media & Digital Campaigns
Bilingual: English & Spanish
Wix, Squarespace, SmartSheet, Monday, Microsoft Office Suite, Adobe Creative Suite, Figma, Google Analytics
Experience
VERAVANTI MEDICAL DEVICES: DIRECTOR OF MARKETING
April 2022 - Present
Directed a comprehensive brand update, including redesigning the logo, developing a cohesive brand identity, and creating detailed style guides.
Managed the UX/UI redesign of two medical devices (SFE, SFE with RGB & OCT), collaborating with the Chief Medical Officer, software team, and marketing team to ensure seamless integration, user-centric design, and FDA guidelines to ensure completion on time.
Led website revamp, acting as the primary point of contact with vendors and providing UX feedback to optimize user experience and functionality.
Partnered with executive and product teams to align brand messaging with overarching business objectives, enhancing communication consistency and impact.
ADVANCED PERIODONTICS: MARKETING DIRECTOR
September 2018 - October 2021
Designed and implemented a customer service training program that increased Google reviews from 5 to 100 five-star ratings within a few months, significantly boosting brand reputation.
Cultivated strong relationships with stakeholders, including vendors, clients, and internal teams, driving seamless project execution and achieving 10% revenue growth within the first 12 months.
Revamped the referral system by implementing new processes and conducting training for stakeholders and referring offices, resulting in improved collaboration and increased referral efficiency.
Led multi-channel marketing campaigns, ensuring consistent messaging and on-time delivery across digital, print, and CRM platforms to enhance audience engagement.
KB CONSULTING: FINANCIAL CAMPAIGN CONSULTANT
August 2016 - August 2018
Produced 8/9 winners over two election cycles at local, state, and congressional sectors.
Oversaw budgeting and vendor management for fundraising initiatives, ensuring efficient allocation of resources and successful campaign execution.
Coordinated marketing and fundraising events, driving engagement and fostering community support for key initiatives.
Managed communications with constituents, crafting tailored messaging to align candidate goals with audience interests and priorities.
Volunteering & Extracurricular
CASA LATINA: VOLUNTEER ESL SPANISH TEACHER
April 2023 - Present
Teaching English and computer literacy to Latino immigrants, focusing on communication skills, digital engagement, and community integration
VEGABALL VOLLEYBALL TOURNAMENTS
Link to website here
Summer 2021 - PRESENT
Founded and organized volleyball tournaments that have grown by 25% each year, reaching 170 teams in the most recent event.
Lead sponsor and vendor partnerships, creating impactful participant experiences with offerings such as ice baths, saunas, recovery services, entertainment, and food.
Manage all aspects of branding, website development, and event marketing, ensuring seamless participant sign-ups, generating organic leads, and maintaining financial oversight.
Implement digital strategies for community engagement, utilizing data-driven insights to drive growth and enhance event experiences year over year.
Education
CAREER FOUNDRY
Graduated with specialization in Marketing & UX Design
Graduated with specialization in Marketing & User Experience Design
Specialized in UX/UI design with a focus on human-centered design principles, research, and product development.